History of the Belanger Family Wheel Business


In 1927 my father, A. E. “Chic” Belanger, at the age of 28, started Worcester Rim and Wheel Company. The company sold and installed new rims, wheels, and tires. It also repaired wire and steel disc wheels used on vehicles of that era.

As a teenager in 1952, I worked for the family business and began learning the process of truing and rebuilding wire wheels from my father.

In 1962, at the age of 26, I started Wheel Repair Service of New England, setting up my shop with the same equipment my father had used at Worcester Rim and Wheel Company.

I placed ads in Hemmings Motor News and wire wheels in need of repair came to my shop from all parts of the country.

Domestic and foreign vintage and classic cars from that era were now being restored by collectors, museums, and hobbyists.

In the 40's, 50's, and 60's imported sports cars were equipped with Dunlop and Borrani wire wheels. The wheels needed repair that could only be performed by a wire wheel specialist to true the wheels and tune the spokes. .

In the 50's and 60's American automakers equipped vehicles with wire wheels manufactured by the Kelsey-Hayes and Motor Wheel companies.

In the 70's, 80's,and 90's Appliance, Dayton, Truspoke and other manufactures produced after market wire wheels for late model domestic and imported vehicles.

Wheel Repair Service of New England became a distributor of Dayton and Truspoke wire wheels. We placed ads in Hemmings Motor News and other publications and sold these wire wheels nationally by mail order.

In 2012, Wheel Repair Service of New England celebrated its 50th year in business. Our motto “LET US SOLVE YOUR WHEEL PROBLEMS” tells the whole story as it did in 1962.

A.E. (Fred) Belanger


Click on the Hemmings Logo Below to Read the Feature Article Written About Us!!


1929 Catalog from
Worcester Rim and
Wheel Co.

Truing the front wheel on a 19th century
High Wheel Bicycle (1974)


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68 Auburn Street, Auburn, MA 01501 

TEL/FAX: (508) 832-3222

EMAIL: wheelrepairserv@aol.com