In 1927 my father,
A. E. “Chic” Belanger, at the age of 28, started Worcester Rim and
Wheel Company. The company sold and installed new rims, wheels, and
tires. It also repaired wire and steel disc wheels used on vehicles of
As a teenager in 1952, I worked for the family
business and began learning the process of truing and rebuilding wire
wheels from my father.
In 1962, at the age of 26, I started Wheel Repair
Service of New England, setting up my shop with the same equipment my
father had used at Worcester Rim and Wheel Company.
I placed ads in Hemmings Motor News and wire
wheels in need of repair came to my shop from all parts of the country.
Domestic and foreign vintage and classic cars from
that era were now being restored by collectors, museums, and hobbyists.
In the 40's, 50's, and 60's imported sports cars
were equipped with Dunlop and Borrani wire wheels. The wheels needed
repair that could only be performed by a wire wheel specialist to true
the wheels and tune the spokes. .
In the 50's and 60's American automakers equipped
vehicles with wire wheels manufactured by the Kelsey-Hayes and Motor
In the 70's, 80's,and 90's Appliance, Dayton,
Truspoke and other manufactures produced after market wire wheels for
late model domestic and imported vehicles.
Wheel Repair Service of New England became a
distributor of Dayton and Truspoke wire wheels. We placed ads in
Hemmings Motor News and other publications and sold these wire wheels
nationally by mail order.
In 2012, Wheel Repair Service of New England
celebrated its 50th year in business. Our motto “LET US SOLVE YOUR
WHEEL PROBLEMS” tells the whole story as it did in 1962.
A.E. (Fred) Belanger
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