In 1927 my father, A. E. “Chic”
Belanger, at the age of 28, started Worcester Rim and
Wheel Company. The company sold and installed new rims,
wheels, and tires. It also repaired wire and steel disc
wheels used on vehicles of that era.
As a teenager in 1952, I worked for the family business
and began learning the process of truing and rebuilding
wire wheels from my father.
In 1962, at the age of 26, I started Wheel Repair
Service of New England, setting up my shop with the same
equipment my father had used at Worcester Rim and Wheel
Company.
I placed ads in Hemmings Motor News and wire wheels in
need of repair came to my shop from all parts of the
country.
Domestic and foreign vintage and classic cars from that
era were now being restored by collectors, museums, and
hobbyists.
In the 40's, 50's, and 60's imported sports cars were
equipped with Dunlop and Borrani wire wheels. The wheels
needed repair that could only be performed by a wire
wheel specialist to true the wheels and tune the spokes.
.
In the 50's and 60's American automakers equipped
vehicles with wire wheels manufactured by the
Kelsey-Hayes and Motor Wheel companies.
In the 70's, 80's,and 90's Appliance, Dayton, Truspoke
and other manufactures produced after market wire wheels
for late model domestic and imported vehicles.
Wheel Repair Service of New England became a
distributor of Dayton and Truspoke wire wheels. We
placed ads in Hemmings Motor News and other publications
and sold these wire wheels nationally by mail order.
In 2012, Wheel Repair Service of New England celebrated
its 50th year in business. Our motto “LET US SOLVE YOUR
WHEEL PROBLEMS” tells the whole story as it did in 1962.
A.E. (Fred) Belanger
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